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How to Reduce Your Carbon Footprint: Practical Tips for SMEs

Written by CarbonUnits.com | Jun 27, 2025 6:30:00 AM

Small and medium-sized enterprises (SMEs) comprise around 90% of businesses globally, accounting for more than 50% of employment worldwide. Yet, despite their size, their collective environmental impact is far from small. According to the OECD, SMEs account for over 60% of industrial carbon emissions in many regions.

A vibrant city street lined with office buildings of various companies, AI generated picture.

That matters not just for the planet, but for business. Regulatory frameworks like the EU’s Corporate Sustainability Reporting Directive (CSRD) are starting to affect SMEs indirectly through supply chain pressures. Meanwhile, procurement departments, investors, and consumers are all demanding greater environmental accountability, pushing sustainability from optional to essential.

This shift isn’t just about risk mitigation. Studies show that sustainable business practices improve operational efficiency and reduce long-term costs. In fact, companies that actively manage and plan for sustainability secure an 18% higher return on investment than those that don’t.

In short, carbon reduction is becoming a competitive advantage, and SMEs that act early will be better positioned to thrive in tomorrow’s economy.

This guide outlines practical steps SMEs can take to reduce their carbon footprint without breaking budgets or business models. Because sustainable change doesn’t have to be complicated—it just has to start.

1. First, Measure Your Carbon Footprint 

You can’t reduce what you don’t measure. Understanding your carbon footprint is the first—and arguably most important—step for any business looking to become more sustainable. It provides a baseline, highlights your biggest impact areas, and helps you prioritise actions that actually matter.

What Exactly Are You Measuring?

Carbon footprints are typically broken down into three categories:

  • Scope 1: Direct emissions from company-owned sources (eg fuel use in company vehicles or boilers).
  • Scope 2: Indirect emissions from purchased energy, like electricity or heating.
  • Scope 3: All other indirect emissions in your value chain—from employee commuting and business travel to the lifecycle of products and emissions from suppliers.

An illustration explaining Scope 1, 2, and 3 emissions.

For SMEs, Scope 3 can account for up to 70–90% of total emissions, depending on the sector. That means even if your office is paperless and solar-powered, your footprint might still be high if your suppliers or logistics partners are carbon-intensive.

How to Measure it

You don’t need an environmental science degree to get started. Today, there are accessible tools specifically designed for small businesses. Look for platforms that:

  • Have easy data inputs
  • Cover all three scopes
  • Offer tailored insights or reports you can share with stakeholders

DGB’s CO2 expert tool. Source: https://www.green.earth/carbon-footprint-calculator 

Why it Matters

Beyond regulatory prep and environmental goals, measurement unlocks insight. You may discover that a small change, like switching suppliers or adjusting shipping methods,  significantly cuts emissions. Plus, having a carbon footprint report can support funding bids, tenders, and partnership negotiations where sustainability is now a key criterion.

2. Then, Identify Low-Hanging Fruit

Once you've measured your carbon footprint, the next step is to act on it. But that doesn’t mean overhauling your entire business overnight. In fact, many of the most effective carbon reduction strategies are straightforward, cost-saving, and already within reach. Here are some of the easiest places to start:

Energy Efficiency

  • Switch to renewable energy: If your provider offers a green tariff, making the switch is often as easy as ticking a box—and the price difference is shrinking fast.
  • Upgrade to efficient systems: Replacing old lighting with LEDs, installing motion sensors, and maintaining HVAC systems can significantly reduce energy use.

In the UK alone, SMEs could save up to $3.38 (£2.5) billion annually just by improving energy efficiency.

Greener Travel Policies

  • Encourage remote work where possible. Even a hybrid model reduces commuting emissions.
  • Opt for trains over flights for regional business travel.
  • Promote low-carbon commuting: subsidise bike schemes, offer public transport credits, or install EV charging stations.

A woman working remotely from home. AI generated picture. 

Sustainable Procurement

  • Buy local, buy smart: Shorter supply chains mean fewer emissions. Partner with suppliers who share your environmental values.
  • Audit what you order: From packaging to office supplies, switch to recycled or low-impact alternatives where available.

Digital Transformation

  • Go paperless: It’s not just a tree-hugging cliché—cloud systems and e-invoicing are cleaner and faster.
  • Reduce hardware turnover: Extend the lifecycle of IT equipment by maintaining, upgrading, or donating instead of replacing.

Waste Reduction

  • Implement a waste audit: See where waste is coming from and set reduction targets.
  • Encourage reuse and recycling: Make bins visible, labelled, and part of workplace culture.

3. Tackle Emissions in Your Supply Chain

For most SMEs, the supply chain is the elephant in the emissions room. While you may have control over your office energy use or business travel, the majority of your carbon footprint—sometimes as much as 90%—lies in the hands of your suppliers, distributors, and service providers.

Here’s how to get a grip on it:

Start with Your Key Suppliers

  • Map your supply chain to understand where your materials, products, and services come from.
  • Request carbon data from your top suppliers—some may already track and report it.
  • Ask questions: Do they use renewable energy? How do they handle logistics? Are they taking steps to decarbonise?

An electric delivery vehicle driving along a road with wind turbines generating power in the background. AI generated picture.

Even informal engagement can send a strong signal that sustainability is a priority.

Collaborate, Don’t Dictate

Most SMEs don’t have the leverage to force big supply chain shifts—but they do have the power to build partnerships.

  • Share your emissions goals and invite suppliers to align with you.
  • Work together to improve efficiency or co-invest in low-carbon alternatives.

This collaborative approach builds trust—and often uncovers shared savings.

Choose Local or Lower-Impact Alternatives

  • Shortening transport distances can reduce freight emissions dramatically.
  • Source from suppliers using low-impact materials or ethical production methods.
  • Look for certifications (e.g. FSC, Fair Trade, B Corp) as indicators of better practices.

Embrace Circular Thinking

  • Can you reuse materials or refurbish equipment instead of always buying new?
  • Could your waste become another company’s input (or vice versa)?

Closed-loop thinking isn’t just for giant corporations—it’s increasingly practical for SMEs through shared platforms and local partnerships.

Engage Your Team

Employees often spot inefficiencies long before leadership does. Set up a green taskforce or encourage teams to flag carbon-saving ideas in procurement and logistics.

4. Set Clear Reduction Targets and Report Progress


Once you've begun identifying and acting on emissions hotspots, it’s time to formalise your efforts. Setting targets gives your sustainability strategy direction. Reporting your progress builds credibility and encourages long-term follow-through.

Why Set Targets?

Targets provide clarity. They turn vague goals like we want to be greener into defined milestones, such as:

  • Reduce Scope 2 emissions by 40% over three years
  • Achieve net-zero operations by 2035
  • Offset all unavoidable emissions annually starting next year

Targets also allow you to benchmark against peers and industry standards. And importantly, they help rally your team around a shared purpose.

According to the Science-Based Targets initiative (SBTi), over 7,000 businesses worldwide—including many SMEs—have committed to science-based environmental targets.

How to Set Smart, Achievable Goals

  • Use your carbon footprint data as a starting point. Which sources can realistically be reduced?
  • Break it down by timeframe: short-term (1–2 years), medium (3–5), and long-term (>10).
  • Focus on impact areas: not everything needs to be addressed at once. Start where you can make the biggest dent.

Frameworks like SBTi for SMEs offer simplified pathways without the need for complex modelling.

Make Progress Visible

Reporting doesn’t have to mean a glossy 40-page PDF. Start small:

  • Add a sustainability page to your website
  • Share updates in newsletters or annual reviews
  • Include your targets in procurement bids or client communications

Transparency builds trust—and often leads to unexpected partnerships or opportunities.

Celebrate the Milestones

When you hit a target (or even make strong progress), don’t keep it quiet. Celebrate internally to keep your team engaged, and externally to show that you're walking the talk.

5. Compensate What You Can’t Reduce (Yet)

Even with the best strategies, not all emissions can be eliminated immediately. That’s where carbon compensation—also known as offsetting—comes in. It’s not a get-out-of-jail-free card, but it is a vital tool for managing unavoidable emissions while you continue working towards long-term reductions. It’s a complementary approach to your carbon strategy, and helps you act now and achieve your goals faster and with more efficiency. 

Why Offsetting Matters

  • Some emissions (like from specialist equipment, international shipping, or hard-to-decarbonise supply chains) take time and resources to reduce.
  • Offsetting allows you to take responsibility now by supporting projects that reduce or remove emissions elsewhere.
  • It’s also increasingly expected by clients and stakeholders who want to see accountability, not just ambition.

What Makes a Good Offset?

Not all offsets are created equal. Look for credits that are:

  • Verified by trusted standards (like Verra, Gold Standard, or Plan Vivo)
  • Additional (meaning the project wouldn’t happen without carbon finance)
  • Permanent, with safeguards against reversal
  • Transparent, with traceable impact data

Bonus points if you’re buying carbon credits from nature-based projects that restore ecosystems, protect biodiversity, and support local communities. These deliver co-benefits that go far beyond CO₂.

For example, reforestation, peatland restoration, and agroforestry initiatives not only absorb carbon but also improve water cycles, soil health, and local livelihoods.

A tree nursery with young saplings growing in Kenya. Hongera Reforestation Project, DGB.
Source: https://www.green.earth/projects/hongera-reforestation-project-kenya

Offsetting Is a Bridge, Not the Destination

Let’s be clear: compensation is not an excuse to avoid reductions. It’s a way to act now while you work on the harder stuff. 

For SMEs, this hybrid model—reduce what you can, offset what you can’t—strikes a realistic balance between ambition and pragmatism.

The Business Case for Sustainability

Sustainability is no longer a side initiative or branding exercise—it’s fast becoming a competitive necessity. For SMEs, reducing carbon emissions isn’t just about doing what’s right for the planet. It’s about building a future-ready business that can thrive in an economy being reshaped by environmental realities, policy shifts, and consumer expectations.

Companies that embed sustainability into their operations tend to see:

  • Lower operational costs, especially through energy and resource efficiency
  • Greater access to finance and procurement opportunities, as more partners assess environmental credentials
  • Stronger brand loyalty and customer trust, especially from younger, values-driven demographics
  • Improved resilience, as they future-proof against risks like carbon pricing, supply chain shocks, and reputational damage

In short, sustainability isn't a sunk cost—it's an investment. And one that pays dividends in performance, partnerships, and purpose.

Crucially, SMEs don’t need to wait for perfect conditions or big budgets to start. With the right tools, a clear roadmap, and a willingness to learn and adapt, any business—no matter the size—can lead on nature-positive initiatives.

The journey begins with a single step. Measuring your carbon footprint, acting on what you find, and being transparent about your progress sends a powerful signal: that your business is not only ready for the future, but helping shape it.