Netflix Signs 15-Year Carbon Credit Deal to Boost US Reforestation

Netflix has committed to a 15-year purchase agreement for carbon credits generated by the American Forest Foundation’s (AFF) Fields & Forests (F&F) program. The partnership marks a significant boost for reforestation efforts across the southern United States.

Couple on a sofa watching TV, with a lush leafy forest outside the large window. AI generated picture.

The agreement will kick-start the planting of 6,000 acres (2,428 hectares) of new forest. Through F&F, landowners in Alabama, Florida, Georgia, and South Carolina will receive financial and technical support to reforest open fields that have been without trees for more than a decade.

‘Netflix provided critical early-stage financing for F&F through an innovative financing approach: milestone prepayments’, AFF said in a statement. ‘By tying upfront financial support to key milestones such as acres enrolled, milestone prepayments help F&F offer robust financial and technical resources to more landowners.’

This funding structure differs from traditional carbon finance models, which typically involve small pre-purchases or larger offtake deals paid only upon delivery. By releasing capital at specific milestones, the approach ensures steady funding to expand the program and support landowners at each stage.

While AFF did not disclose the number of credits or pricing tied to Netflix’s offtake, the program’s momentum is already visible. So far, Fields & Forests has secured 2,500 acres of family-owned land, with plans underway to plant 1.4 million trees and provide $2 million in direct payments to participating landowners.

To qualify, landowners must enrol at least 30 acres of eligible land and commit to a 30-year participation period. Beyond environmental benefits, the initiative offers new income opportunities for families across the region.

By 2032, AFF aims to scale the program to 75,000 acres, generating around 4.8 million carbon credits while continuing to expand opportunities for small-scale landowners. Netflix’s involvement highlights how major buyers are adopting new financial mechanisms to accelerate the growth of carbon removal projects in the US.